Peer Influence on Young Adults’ Products Purchase Decisions
نویسندگان
چکیده
منابع مشابه
Tim Vf Measuring Influence in Organizational Purchase Decisions* Organizational Purchase Decisions*
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Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent the self. The perception of the image and the text in the product review can influence source credib...
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ژورنال
عنوان ژورنال: Business & Economic Review
سال: 2016
ISSN: 2074-1693,2519-1233
DOI: 10.22547/ber/8.se.6